Ms hall

I spend a penny read your summary regarding your current challenge with changing foodstuffing trends and the coming(prenominal) re tonical of your 5 year contract with a large readily service restaurant. You pee-pee had a long and profitable blood with this planetary fast food company and this relationship has been an Important part of your firms growth. trance you do give some obstacles, on that point be solutions to overcome these. startle hand and most Importantly lets point out and discuss the problems you face.First the trade trend issue The marketing trend challenge you currently face is a decline in the sale of kid meals. With technology forward kids no longer value the toys you market. In addition, child obesity and health problems are receiving greater attention in the media and the threat of advertising regulations is increasing, these regulations are already in place in Europe. Your manufacturing costs in mainland China have gone up 40% due to an increase in raw material costs and export tariffs. And to top it off the general time to market these toys is lengthy.Last and most important your team has been ineffective in addressing these market trends, and working collectively to resolve these Issues. Re parvenueing this contract and maintaining relationship Is important to your firm. Are you assuming the USSR pauperizations to re unseasoned the contract and do they want toys? Is your firm prepared to take on this large account at this time? These are 3 recommendations to help you. Restructure of your organization this should be done prior to renewing the contract, ask the USSR for extension of contract renewal.Re evaluate and define your mission and goals. open uping an innovation team or a R and D department. Teams and managers should have regular meetings with an agenda to implement your business strategy, purify communication and use critical thinking as a order to problem solving. Ineffective teams and quality assurance and Im provement should be monitored on a regular basis to address future problems. A facilitator may be helpful to gulled the teams conclusiveness making process during meetings.You may have employee resistance and cost and there will be cost and time to train and recruit managers, plainly this must be done to endure success in your firm. Establish a technology based company relationship to market new harvest-homes/incentives and incorporate into your marketing. Examples Tunes, Apple APS, Play station, Mineshaft, Game Stop, are a a couple of(prenominal) technology ideas you can work with to offer new products or incentives in your marketing. The incentives should be correlated with some type of healthy choice the USSR offers. An practice session of this would be vegetables or fruit as part of the happy meal.Incorporating the product into a healthy choice will also improve the habitual and media perception of your organization and demonstrates your flexibility for new innovative idea s that adjust to market trends moving towards health and wellness. Move manufacturing to domestic location- you can respond to the market quicker, avoid Import and export tariffs, and Increase positive media volleyball by supplying more Jobs In the U. S. You an contract or set up your own manufacturing plant to supply your other accounts that use toys and incorporate your new products into production.With and provide Jobs to low income workers and or migrant workers. You can publicize these new opportunities for Jobs and community growth to improve media visibility. One drawback to this would be time. You will have to establish resources and connections to build or contract a manufacturing plant. In demonstration I think you will find these solutions effective with some drawbacks still in the long run will help your organization fly high and adjust to the demanding changes of the future.